MARKET LEADERS IN AGRICULTURE AND TECHNOLOGY JOIN FORCES TO BRING THE BEST OF BOTH WORLDS TO NAMIBIA
Namibia’s most trusted agricultural name, Agra Limited, has entered a groundbreaking joint venture with SwiftVEE, Africa’s largest online livestock and game trading platform. This partnership merges the reliability and expertise of traditional livestock auctions with the scale and power of online technology, unlocking new opportunities for Namibian farmers.
Agra, a cornerstone of the Namibian farming community since its founding in the early eighties, has earned the trust of farmers through decades of livestock and game auction experience. Known for curating top genetics, ensuring market-related pricing, and attracting elite buyers, Agra has consistently delivered value where it matters most—on the farm.
Now, by teaming up with SwiftVEE, Agra is ready to amplify those successes with technology that expands reach, boosts prices, and connects farmers to buyers across the continent and beyond.
“This partnership is a game-changer,” says Russel Luck, CEO of SwiftVEE. “We’re not just plugging in tech; we’re strengthening the ecosystem empowering farmers, agents, and buyers. Everyone wins when the right animals meet the right buyers at the right time, whether they’re in Windhoek, Pretoria or Nairobi.”
The collaboration brings together:
Agra’s auctioneering leadership and deep local knowledge
SwiftVEE’s online bidding platform, advanced data tools, and global buyer network
What Namibian farmers can expect:
Continued face-to-face auction expertise from Agra
Access to SwiftVEE’s digital platform to showcase auctions to more buyers
Real-time bidding and data analytics for smarter sales
Integrated online marketing to reach new markets
CEO, Arnold Klein of Agra Limited said, “Today we mark the coming together of two forces—Namibia’s most trusted agricultural brand, and Africa’s largest online livestock and game trading platform. This partnership is more than just strategic; it’s transformative. It’s about bringing the best of both worlds to our farmers.
As our mission states, Agra is here to set the benchmark. We believe in sustainable growth—not just for our business, but for our producers and stakeholders. This partnership allows us to remain relevant, competitive, and most importantly, farmer-first.”
SwiftVEE’s platform has already been adopted by auction agencies across Africa, supporting a large network of active bidders and thousands of successful sales. Farmers who book auctions through SwiftVEE gain access to value-added marketing at no extra cost, including social media exposure, email campaigns, WhatsApp outreach, and strategic promotions.
This joint venture is more than just a collaboration, it marks a turning point for agri-auctions in Namibia. A fusion of tradition and technology, built to benefit every farmer, agent, and buyer in the value chain.
